How Gen Z Is Bringing Back The Mall

Over the last decade, malls were left for dead, casualties of e-commerce and shifting consumer habits, with the pandemic seemingly sealing their fate. Gen Z, however, is bringing malls back, reviving them as social hubs and retail meccas.

Teens Sick of Their iPhones Are ‘Mallmaxxing’: https://www.bloomberg.com/news/featur...

The mall is cool again, with stores like Edikted and Princess Polly luring a new generation that is eager to shop in real life and show off hauls online.

Against all odds, the mall is winning over American teens: they’re getting their ears pierced; they’re buying jewelry; they’re trying on outfits that make their parents shudder; they’re even learning to stand in line and hang out IRL.