Retail nightmare as one of America's most iconic shopping malls heads for the graveyard
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Retail nightmare as one of America's most iconic shopping malls heads for the graveyard
It was once the place where teenagers hung out, families spent Saturday afternoons - and zombies took over Hollywood.
Now, one of America's most famous shopping malls is preparing for its own final scene.
The legendary Monroeville Mall in Pennsylvania, immortalized in George A. Romero's 1978 horror classic Dawn of the Dead, is expected to be demolished next year after being bought by Walmart and development partner Cypress Equities.
And for thousands of horror fans who descended on the mall this month for the annual Living Dead Weekend convention, the event felt less like a celebration and more like a farewell.
The three-day gathering, which attracted fans from across the US and as far away as New Zealand, may have been the final chance to experience the iconic filming location before the wrecking crews move in.
'It's very sad to see all the empty storefronts,' Monroeville resident Jessica Monning told PublicSource.
'We're really trying to soak up as much of it as we can while it's still here.'
The convention transformed the increasingly empty shopping center back into its zombie-filled glory days.
The legendary Monroeville Mall in Pennsylvania is expected to be demolished next year after being bought by Walmart and development partner Cypress Equities
Fans dressed up like zombies wandered the corridors, recreated famous movie scenes, hunted down filming locations and lined up to meet the cast and crew behind one of horror's most influential movies.
'When it comes to a location like the Monroeville Mall that means a lot to people, don't wait until the opportunity is perfect,' longtime visitor Matt Blaizi said. 'You never know what's going to happen.'
The emotional farewell comes after Walmart, which purchased the 1.2 million-square-foot property earlier this year through South Saturn Ridge LLC for $34 million, applied for a $7.5 million state redevelopment grant to demolish the aging mall.
According to redevelopment plans, the enclosed shopping center will be replaced with an open-air retail village featuring a Walmart Supercenter, Sam's Club, restaurants, shops, entertainment venues and public gathering spaces.
Mall tenants have reportedly been told they must vacate by April 2027 ahead of demolition.
The redevelopment marks another chapter in the slow death of the American shopping mall, as once-thriving retail palaces struggle with declining foot traffic and the rise of online shopping.
Monroeville Mall was once among the country's premier shopping destinations after opening in 1969.
The mall was immortalized in George A. Romero's 1978 horror classic Dawn of the Dead
Monroeville Mall was once among the country's premier shopping destinations after opening in 1969
At its peak, it featured more than 100 stores, an indoor ice rink, a famous clock tower and attracted shoppers from across western Pennsylvania.
For many locals, it was where they got their first taste of independence.
'It was one of the first places you drove to after getting your license,' Monroeville Mayor Dennis Biondo told TribLive.
Others remember Christmas shopping trips, first dates and afternoons spent skating on the indoor rink.
'There was just something cool about a mall,' said longtime resident Betty Valdes. 'I grew up coming here.'
But for horror fans, Monroeville occupies an entirely different place in American culture.
Director George A. Romero transformed the mall into the primary setting for Dawn of the Dead, using its brightly lit corridors and department stores as a satirical backdrop for consumer culture as survivors hid from flesh-eating zombies.
The film became one of the most influential horror movies ever made, helping cement the modern zombie genre and turning Monroeville into something of a pilgrimage site for movie lovers.
Every year since 2015, Living Dead Weekend has brought thousands of fans together to celebrate Romero's legacy.
At its peak, it featured more than 100 stores, an indoor ice rink, a famous clock tower and attracted shoppers from across western Pennsylvania
For many locals, it was where they got their first taste of independence. 'It was one of the first places you drove to after getting your license,' Monroeville Mayor Dennis Biondo said
This year's event featured more than 60 cast and crew members, autograph sessions, movie screenings, guided tours of filming locations and vendors selling horror memorabilia.
Some visitors had travelled more than 20 hours to attend.
Nicole and Paul Graham flew from Wellington, New Zealand, while others made the journey from Britain, Sweden and across the United States.
For many, seeing the mall's current condition only added to the emotion.
Large sections now sit vacant, with empty storefronts, shuttered retailers and 'Everything Must Go' signs replacing the bustling shopping center that once attracted millions of visitors.
With so many vacant storefronts and shuttered retailers, parts of the mall already resemble a post-apocalyptic movie set.
Ironically, the mall that Romero used as a symbol of America's consumer obsession has itself become a casualty of changing shopping habits.
The Monroeville site follows other iconic malls into decline, including nearby Century III Mall, which is also being demolished after years of abandonment.
With so many vacant storefronts and shuttered retailers, parts of the mall already resemble a post-apocalyptic movie set
Many fans hope at least one piece of the mall survives. The Living Dead Museum currently occupies space inside the mall
Developers insist the replacement project will create a modern mixed-use destination designed to serve the community for decades to come.
But many fans hope at least one piece of the mall survives.
The Living Dead Museum - which celebrates Romero's films alongside other horror classics including Evil Dead 2, Thriller and Mindhunter - currently occupies space inside the mall, although its future remains uncertain.
Whether the museum relocates or not, fans are determined the legacy won't die.
Organizers have already scheduled another Living Dead Weekend for October, giving devotees one more chance to walk the same corridors where cinema history was made before Monroeville Mall finally fades into horror movie history.